Monday, July 9, 2012

Your Banking Partner for Success



Have you ever stopped to think about all the product slogans that stay with you for years, long after the company stops using them?  Do you remember “Fly the Friendly Skies”?  How about “You Deserve a Break Today”?  Or “It’s the Real Thing”?
Finding a slogan or tagline that resonates with your customers, potential customers and employees is a challenge.  You’re trying to sum up your entire business philosophy and practices in a handful of words.  A few years ago, the Quantum team went through this exercise to find a slogan that captured us in just a few words.  We had many meetings, discussions and focus groups before we all agreed that “Your Banking Partner for Success” describes our business philosophy and goal.  But what exactly does that mean to our customers?
The promise behind “Your Banking Partner for Success” is our commitment to you to do everything we can to meet your banking needs.  For example, we were recently approached by a customer who was in a big bind.  His previous bank had asked him to move two existing loans and was offering a financial incentive to do so.  He came to Quantum with one of those loans and told us he had the paperwork for the second loan in process at another bank.  He needed to close both loans simultaneously in order to receive the financial incentive he was being offered.  We said we’d be glad to help and started the application process.  The very next day, he called back and said there was a problem with the other bank and they were going to decline the loan that had been in process.  His Quantum lender went to work, bringing together our commercial lending, SBA lending and senior management teams.  Together, we were able to close both loans in less than 30 days, thereby helping our customer successfully re-finance his two businesses and save a lot of money.  That’s how we helped this particular customer succeed.  Why not give us an opportunity to be your “Partner for Success”?
And if you haven’t successfully figured out the answers to my trivia quiz, I can help you with that, too. 
                        “Fly the Friendly Skies” – United Airlines
                        “You Deserve a Break Today” – McDonald’s
                        “It’s the Real Thing” – Coca Cola

Wishing you success,

Bryan J. Cohen
President & CEO